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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3010 |
Essay's paper body
Analysis indicates at lowest cannibalization rate would not be able to recover upfront costs to introduce new product line, even though total contribution dollars would be higher
- Previous market examples of Listermint and Colgate Fluoride Rinse indicate new product would cannibalize current product, not grow market share after initial gains and ultimately may not survive
- Taste favored by market
Cons:
- Does not address new competitors and benefits introduced to the market
- Defensive measure only and does not “stay ahead of competition or defend despite short-term profit consequencesâ€
- Concern demand for the “fresh breathâ€/cosmetic sector may decline
- Scope does not have endorsement of any dental association
- Scope’s market share declined from 33% to 32...
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Analysis indicates at lowest cannibalization rate would not be able to recover upfront costs to introduce new product line, even though total contribution dollars would be higher
- Previous market examples of Listermint and Colgate Fluoride Rinse indicate new product would cannibalize current product, not grow market share after initial gains and ultimately may not survive
- Taste favored by market
Cons:
- Does not address new competitors and benefits introduced to the market
- Defensive measure only and does not “stay ahead of competition or defend despite short-term profit consequencesâ€
- Concern demand for the “fresh breathâ€/cosmetic sector may decline
- Scope does not have endorsement of any dental association
- Scope’s market share declined from 33% to 32...
Essay fragment
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