Discount applied successfully

Buy custom Proctor and Gamble Scope

Essay's paper info
Topic: Business
Number of pages / Number of words: 11 / 3010
Essay's paper body

Analysis indicates at lowest cannibalization rate would not be able to recover upfront costs to introduce new product line, even though total contribution dollars would be higher

  • Previous market examples of Listermint and Colgate Fluoride Rinse indicate new product would cannibalize current product, not grow market share after initial gains and ultimately may not survive
  • Taste favored by market

Cons:

  • Does not address new competitors and benefits introduced to the market
  • Defensive measure only and does not “stay ahead of competition or defend despite short-term profit consequences”
  • Concern demand for the “fresh breath”/cosmetic sector may decline
  • Scope does not have endorsement of any dental association
  • Scope’s market share declined from 33% to 32...

Essay fragment Read more

Need an Essay?

Choose one of the options below

Custom Written Essays

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99 /page
Order Custom Paper

Full Access to Essays Database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy Database Access

If at our website you can not find any essay you need for your study, you can order a paper on any topic with us.
Our company employs only qualified writers that are Master's and PhD holders.

Order custom written essay

Benefits
  • Research papers are written by professional writers
  • Requirements are always met
  • Posibility to control the working process of your paper
  • A chance of becoming the best student in your class.

Analysis indicates at lowest cannibalization rate would not be able to recover upfront costs to introduce new product line, even though total contribution dollars would be higher

  • Previous market examples of Listermint and Colgate Fluoride Rinse indicate new product would cannibalize current product, not grow market share after initial gains and ultimately may not survive
  • Taste favored by market

Cons:

  • Does not address new competitors and benefits introduced to the market
  • Defensive measure only and does not “stay ahead of competition or defend despite short-term profit consequences”
  • Concern demand for the “fresh breath”/cosmetic sector may decline
  • Scope does not have endorsement of any dental association
  • Scope’s market share declined from 33% to 32...

Essay fragment

General points of the essay

Bmw Market Share China Sport Product Market Analysis EXPERIAN – Entering a new market with a new product How is Scion addressing its Target Market with regard to Positioning and the Product itself? Introducing New Product into Foreign Market Market Analysis - Introduction To Market Share Market analysis for product software Market-Product Grid for Potato Chips Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment The 4 Market Position and an example of a product The battle for market share between Intel and AMD Why is perfect competition often described as the ideal market structure? Compare and contrast with other known market structures. share market Motorola's Market Share market share pc 2008 2Q

Essays related to the topic
Title Pages / Words Select
Marketing essay 2 / 527
OB essay 2 / 304
Procter And Gamble Scope essay 2 / 292
Proctor and Gamble Scope essay 11 / 3010
Scope essay 2 / 292
Beach Towel Market Size essay 1 / 176
Management essay 2 / 367
Services