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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3379 |
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Given the failure rates of the past few new product launches, the hard questions need to be asked by the board of directors, such as: is the way the supporting data representative of the population? Did the individuals being surveyed feel pressured for the right answer? Did individuals answering the question skew his or her answers based on ownership of the company they manage?
The senior management at USA World Bank needs to make sure that individuals are not working corporate politics to his or her advantage when it could possibly cause a loss of revenue through the loss of customers...
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Mary Monroe and any other individual using Best Market Research, needs to understand its sampling methods employed and to ensure that the data being provided is representative of the population, for example, paying each member of a focus group $250 may cause the data to be skewed.
Mary Monroe and Jim Wilson need to ensure that products being developed are representative of the need of their customers and not the wants of senior management or the board of directors...
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