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Topic: Business
Number of pages / Number of words: 13 / 3534
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In order to expand UWB needs to recognize some factors related to consumer wants as well as the price consumers will pay for a product or service. Research allows a snapshot of the current market and potential trends. "Business research is of much more recent origin and is largely supported by business organizations that hope to achieve a competitive advantage" (Cooper and Schindler, 2003, p...


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"Business research is of much more recent origin and is largely supported by business organizations that hope to achieve a competitive advantage" (Cooper and Schindler, 2003, p.14). The UWB Board of Directors expressed some concerns over the introduction of the new banking product (University of Phoenix, 2005)...


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