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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4250 |
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and Wachovia Corporation integrated customer intimacy from the top executives to the marketing and sales staff so efficiently to make them the leaders within the industries of computers and banking.
Gateway Inc.
The company, Gateway, sought to meet customer's needs through customer intimacy, but like Intersect Investments, began losing the customers when the company began losing the customer intimacy...
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with a new strategy that moved Gateway Inc. back to the foundation of customer intimacy on a grander scale. In closing 200 stores, slashing payroll, outsourcing manufacturing, trimming the management ranks, and moving the company's headquarters from Poway, California to Irvine, California, Inouye structured Gateway to compete with IBM, Dell, Lenovo Group, Ltd...
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