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Essay's paper info
Topic: Business
Number of pages / Number of words: 15 / 4088
Essay's paper body

Identifying and eliminating the issues will help Intersect ensure the successful implementation of the new "customer intimacy" model. Some of the major issues are,

? Intersect's leadership team members have different opinions on the vision

? Short time frame (12 months) to implement the new strategy -- the CEO has high expectations Intersect is facing uneasiness within the market since 9/11

? Frank's new vision will require a cultural change within the company

? Intersect must develop a new brand image to promote its products and services

? 25% sales employee turnover rate

? A new sales approach is required

? Customer turnover rates are too high

? New customers are needed

? Revenue needs to grow

? Sales headcount needs to drop

? The VP of Sales does not support the customer intimacy strategy and is openly hostile to it

? Salespeople lack training on the new strategy

? Employees and middle managers have lost trust in senior management and the leadership team

? Sales is not currently achieving the sales plan / meeting sales goals

? Customer satisfaction is decreasing

? Customers are dissatisfied with the mixed messages they get from salespeople

Opportunity Identification

Frank's vision of a more customer oriented company will provide a vast array of opportunities if Intersect can make his vision a reality...


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Some of the major issues are,

? Intersect's leadership team members have different opinions on the vision

? Short time frame (12 months) to implement the new strategy -- the CEO has high expectations Intersect is facing uneasiness within the market since 9/11

? Frank's new vision will require a cultural change within the company

? Intersect must develop a new brand image to promote its products and services

? 25% sales employee turnover rate

? A new sales approach is required

? Customer turnover rates are too high

? New customers are needed

? Revenue needs to grow

? Sales headcount needs to drop

? The VP of Sales does not support the customer intimacy strategy and is openly hostile to it

? Salespeople lack training on the new strategy

? Employees and middle managers have lost trust in senior management and the leadership team

? Sales is not currently achieving the sales plan / meeting sales goals

? Customer satisfaction is decreasing

? Customers are dissatisfied with the mixed messages they get from salespeople

Opportunity Identification

Frank's vision of a more customer oriented company will provide a vast array of opportunities if Intersect can make his vision a reality...


Essay fragment

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