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Topic: Business
Number of pages / Number of words: 19 / 5270
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Harrison-Keyes is implementing an e-Publishing project that will allow the publication of books using digital formatting. Publisher Harrison-Keyes needed a change from current business practices. Product offerings and sales were stagnant and needed attention. The company decided to bring in a new CEO in an attempt to remedy what has been done by the recently fired CEO Meg P...


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The company decided to bring in a new CEO in an attempt to remedy what has been done by the recently fired CEO Meg P. McGill and possibly move the publisher into the next phase of the e-publishing venture. One issue Harrison-Keyes is facing is strategic management. Strategic management is the process of assessing “what we are” and deciding and implementing “what we intend to be and how we are going to get there...


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