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Topic: Business
Number of pages / Number of words: 14 / 3802
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The communication issue created unneeded animosity and friction between the senior leadership team, the union liaison and the Union. Cultural differences need to be learned by GC executives if they want to succeed in the global market.

GC needs to implement a process to improve communications and to be educated on cultural differences...


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Classes or seminars can be attended or presented on-site to improve communication both internally and externally. Cultural differences will have a major influence on how GC communicates with counterparts at businesses in other countries.

GC has set targets to improve communication, increase market share and stock price, become educated on cultural differences in those areas they wish to expand and expand globally...


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