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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2212 |
Essay's paper body
Global Communications has the opportunity to forever change the face of traditional telecommunications and lead the industry in global markets.
Describe the "End-State" Vision
The end state vision for Global Communications is to provide superior communication solutions with a diverse offering that is priced competitively and affordable for its customers; increase its market share of consumers and small businesses both domestically and globally, increase profits and decrease costs; provide more proficient and efficient customer service; develop more jobs both in the US and abroad; and increase the value of its stock for shareholders...
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"It is hypothesized here that the American globalised brands were exports of successful brands that had taken many years to find their optimal functioning (business model) and positioning in the USA. The idea that this equation of success would simply apply elsewhere seemed to be taken for granted, for the USA itself constituted a non-homogeneous market (Kapferer, 2005)...
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