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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5213 |
Essay's paper body
The current CRM product does not meet the customer?¦s needs. If TeraTech had conducted environmental scanning prior to developing the current tool, they would have been successful in predicting future needs of analytical and modeling tools.
Issue and Opportunity Identification
An increase in competition in the pharmaceutical industry has left TeraTech behind regarding their CRM system...
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Customer?¦s needs are reaching beyond what TeraTech can currently provide. After running the CRM system for two years, TeraTech is currently not meeting the return on investment and sales targets. The marketing team has not been able to make use of the data located within the sales and customer service teams...
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