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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4244 |
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Therefore, the methodology used and the operational philosophy of Classic needs to be aligned with such a strategy. These issues have created opportunities for Classic Airlines to address the root cause of the problem. Additionally, the paper will discuss the situation, stakeholder perspectives, ethical dilemmas and the end-state vision for classic airlines...
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Symptoms of this main issue include 19% decrease in the number of Classic Rewards members, rising fuel, labor cost, and a mandate for a 15% cost reduction over the next 18 months by the Board. Classic Airlines has an opportunity to change these issues in to turn positive outcomes. Classic Airlines has created a Classic Reward team that includes Chief Marketing Officer Kevin Boyle, Vice President (VP) Customer Service Renee Epson, and Senior VP Human Resources John Hartman has been challenged to redesign the rewards program without lowering the price or incurring more cost...
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General points of the essay
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