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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1709 |
Essay's paper body
This method is designed to encourage purchases that are based on emotional rather then rational responses. The following describes two of the methods.
Reference Pricing happens when a product is priced at a moderate level and placed next to a more expensive model/brand in hopes that the customer will use the higher price as a reference...
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The seller hopes that the comparison will cause the customer to view the moderate price favorably. (Business, 8th Ed., pg 424)
Bundle Pricing is the packaging of two or more products to be sold for a single price. This is designed to increase sales, offering discounted pricing when customers purchase several different products at the same time...
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General points of the essay
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