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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1908 |
Essay's paper body
which is part of the enormous success story of Wal-Mart.
In the “big picture†of pricing and from the customer's point, prices must be perceived as fair - every day.
Fair prices doesn’t necessarily equate with low prices. There are certain customers who are willing and even eager to pay top dollar for what they want...
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They are suspicious of anything priced below their expectations or below their competitors advertised price. On the other hand, there are customers who seek endlessly for what they want at the lowest possible price. Both these appeals are opposed to each other and some department stores e.g.: Filenes has bargain basements where prices are much lower than those on the upper floor to cater to both segments of the customers...
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General points of the essay
Capital Asset Pricing Model (CAPM)vs.Arbitrage Pricing Theory (APT).
Customer perceived value
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Pricing And Distribution
Pricing And Frequent Promotions
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Transfer Pricing
Capital Asset Pricing Model (Capm)Vs.Arbitrage Pricing Theory (Apt)
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Wal Mart Pricing to Maximize Profits
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