Buy custom Priceline.com Marketing Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2096 |
Essay's paper body
They claimed to offer more services than Priceline as well as to provide customers with the option of naming their own price. Priceline filed infringement charges against Expedia which were in dispute at the time of this case. Though maintaining its stronghold in the brand awareness sector, Priceline was slowly losing its customer base to Expedia...
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Though maintaining its stronghold in the brand awareness sector, Priceline was slowly losing its customer base to Expedia. The New Year presented several challenges faced by Priceline, namely those including brand enhancement, franchise expansion, and revenue growth over $1 billion.
Priceline SWOT Analysis
Strengths
The First One
Priceline was the first company to give the buyer the power to name the maximum price he/she could afford...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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