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Topic: Business
Number of pages / Number of words: 7 / 1914
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Marketing researchers have provided a number of directional insights into the price war phenomenon. For example, in an empirical work by Putsis and Dhar (1998), it is shown that competitive interaction varies significantly across categories depending on the demand and competitive characteristics of the category...


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In a later study by Heil and Helsen (2001), early warning signals of price wars are used to explain this competitive behaviour. The authors identify four general factors that influence price wars: (1) market conditions, (2) firm characteristics, (3) product-related factors, and (4) consumer factors.

In terms of market conditions, Heil and Helsen (2001) hypothesise that: as market entry occurs and an entrant gains or is expected to gain a sizable market position, a price war becomes more likely; if an industry possesses excess capacity, the emergence of price wars is more likely; price wars are more likely to occur and to be more intense in markets with marginal growth; and the incidence of such war is relatively high in markets where market power is highly concentrated and fragmented markets and low for markets with intermediate levels of concentration...


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A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not? Competitive Advantage Competitive Advantages Competitive Marketing Competitive Strategy competitive analysis Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage. PRICE WARS: THE COST OF A COMPETITIVE BEHAVIOUR HRM gives a competitive edge Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments. Ethical Marketing for Competitive Advantage on the Internet Motivational levels between competitive and non-competitive situations Competitive Inhibition

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