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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 812
Essay's paper body

The threat of substitution is also affected by switching costs – that is, the costs in areas such as retraining, retooling and redesigning that are incurred when a customer switches to a different type of product or service. It also involves:

  • Product-for-product substitution (email for mail, fax); is based on the substitution of need;
  • Generic substitution (Video suppliers compete with travel companies);
  • Substitution that relates to something that people can do without (cigarettes, alcohol)...

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It also involves:

  • Product-for-product substitution (email for mail, fax); is based on the substitution of need;
  • Generic substitution (Video suppliers compete with travel companies);
  • Substitution that relates to something that people can do without (cigarettes, alcohol).

Force 4: Buyer Power

Buyer power is one of the two horizontal forces that influence the appropriation of the value created by an industry (refer to the diagram)...


Essay fragment

General points of the essay

A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Costs And Reliability Economics - Product Pricing & Costs MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? porters five force College Costs University Costs Accounting Costs How Do Variable Costs And Fixed Costs Differ? Metabolic Costs Of Generating Force Multitasking ? Switching Costs Winning at all costs Opportunity Costs Switching Costs

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