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Although the product is unique, there are is low product differentiation because all planes are bought from the same suppliers, but the image , the prices and the services are fields in which a newcomer will have to compete and extremely hard to duplicate. Access to airport facilities is limited since there is already intensive competition among airlines for airports slots and parking places...
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Access to airport facilities is limited since there is already intensive competition among airlines for airports slots and parking places. Airport facilities as distribution channels can be easily said are barriers to entry because is high to acquire.
Threat of New Entrant
Barriers to entry are very high...
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