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Topic: Business
Number of pages / Number of words: 37 / 10199
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Industry structure drives competition and profitability, not whether an industry produces a product or

service, is emerging or mature, high tech or low tech, regulated or unregulated. While a myriad of factors can affect industry

profitability in the short run?including the weather and the business cycle?industry structure, manifested in the competitive

forces, sets industry profitability in the medium and long run...


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(See the exhibit "Differences in Industry Profitability.")

Exhibit: Differences in Industry Profitability

The average return on invested capital varies markedly from industry to industry. Between 1992 and 2006, for example,

average return on invested capital in U.S. industries ranged as low as zero or even negative to more than 50%...


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