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Topic: Business
Number of pages / Number of words: 4 / 1039
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The consumer has no choice but to buy what doctor says. However, when we look at the buyer's power, we look at the influence they have on the prices of the product.

In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products. However, government with its policies, plays an important role in regulating pricing through the NPPA (National Pharmaceutical Pricing Authority)...


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However, government with its policies, plays an important role in regulating pricing through the NPPA (National Pharmaceutical Pricing Authority).

Bargaining power of suppliers

The pharma industry depends upon several organic chemicals. The chemical industry is again very competitive and fragmented...


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General points of the essay

Consumer Buyer Behavior Consumer behavior - Goal-oriented and Experiential online buyer Consumer evaluations of sales promotion: the effect on brand choice Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process What is Porter's 5 Forces analysis? What are the main aspects of Porter's 5 Forces analysis? How to write Good Porter's 5 Forces analysis of a company? Where to find information for Porter's 5 Forces analysis. Why volumes, prices, and margins vary over the product life cycle? Buyer / Product Manager with 10 years experience Career Choice (doctor) Consumer Preference Of ‘hen Product’ Consumer Response To Utilization Of Comparison Prices In Retail Advertisements Consumer product safety act Explain How The Product Life Cycle Can Be Applied To An Industry Of Your Choice Consumer Buyer Behaviour how does the color of the product affect the buyer influences of advertising to consumer attitude towards buying a product

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