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There were too many reasons for its success to let the fears take over. Wiedeking also assured everyone that âAn SUV would give Porsche a new dimension in both profit and revenues.â At the same time, competition within the sports-car market was expected to increase with Audi launching a sporty two-seater with equal performance level but priced 15% less than the Boxster, which gave more reason to produce the SUV...
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By building 20,000 SUVs a year, Porsche could boost its sales 50%.
Aside from the actual decision of making the car the location of its factories was also an issue. Does the car need to be âmade in Germany?â The answer was no. Firstly, Porsche lacked production capacity for a new SUV in the Zuffenhausen factory (located in Germany)...
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