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Topic: Business
Number of pages / Number of words: 18 / 4832
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Other households equipments

OBJECTIVES OF THE STUDY :

The main objectives of the study are :

(1) To understand the environment in which the Rural market operates,

(2) To find out the inherent problems associated with rural market,

(3) The market strategies which can be successfully adopted to exploit properly to the potentials of the

rural market...


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This chapter presents the rural marketing environment with a view to enable the marketing men to understand the rural market Some important environmental factors have been discussed in this paper, which are given below :

1. Population of the country.

2. Location of rural population

3. Occupation pattern of rural population --- Generation of

Income and Expenditure Pattern : Rural Vs Urban...


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