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Buy custom Platform Envelopment

Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 613
Essay's paper body

We define platform envelopment as entry

by one platform provider into another’s market, combining its own platform’s

functionality with the target’s in a multi-platform bundle that leverages common

components and/or shared user relationships. Dominant firms that otherwise are sheltered

from entry by standalone rivals due to strong network effects and high switching costs

may be vulnerable to an adjacent platform provider’s envelopment attack...


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Dominant firms that otherwise are sheltered

from entry by standalone rivals due to strong network effects and high switching costs

may be vulnerable to an adjacent platform provider’s envelopment attack.

For example, Microsoft launched Windows Media Player (WMP) in 1998,

enveloping RealNetwork’s dominant streaming media platform...


Essay fragment

General points of the essay

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