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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 613 |
Essay's paper body
We define platform envelopment as entry
by one platform provider into another’s market, combining its own platform’s
functionality with the target’s in a multi-platform bundle that leverages common
components and/or shared user relationships. Dominant firms that otherwise are sheltered
from entry by standalone rivals due to strong network effects and high switching costs
may be vulnerable to an adjacent platform provider’s envelopment attack...
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Dominant firms that otherwise are sheltered
from entry by standalone rivals due to strong network effects and high switching costs
may be vulnerable to an adjacent platform provider’s envelopment attack.
For example, Microsoft launched Windows Media Player (WMP) in 1998,
enveloping RealNetwork’s dominant streaming media platform...
Essay fragment
General points of the essay
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