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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5128 |
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pharmaceutical market is projected to account for approximately $280 billion dollars of the total industry growth of $650 billion, an increase of 9% over last year's increase of 5 to 7% of the total (Pharma Executive). This growth includes two one-time events: (1) the start of Medicare prescription drug benefits, The Medicare Prescription Drug, Improvement, and Modernization Act (MMA) a program developed in order to provide prescription drug benefits to the elderly and the disabled, (2) the recovery of sales lost after the recall of Vioxx from the market...
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However, the key driver of sales will be newly released drugs for cancer including; Avastin, Erbitux, Alimita, and Tarceva. "The big one is going to be Avastin, which is expected to get new indications for breast cancer and non-small cell lung cancer, " says Jason McKinnie, pharmaceutical research analyst for Frost & Sullivan (Pharmaceutical Executive)...
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