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Topic: Business
Number of pages / Number of words: 4 / 995
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Society was moving in such a fast paced direction where families were composed of two working parents that did not have the time to plan and prepare meals from scratch anymore. Due to the convenience of the heat and eat meals, beef began losing market share because substitutes were found easier to manage while the beef segment required extra preparation time for cooking...


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The packers were hesitant to label beef products with their branding unless they could be positive that one meal would result in the same taste, texture, and marbling (fat content) as the next. Government agencies and local agricultural cooperatives had begun informal, voluntary certification processes to test and grade the quality of beef...


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