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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1356 |
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It recently acquired Vicuron Pharmaceuticals which gave it instant access to that company's two major antibiotics. In addition, the company's pipeline includes inhalable insulin?likely to be a popular alternative to the injectable form. The company also continues to actively support its over-the-counter mouthwash?Listerine?classified as a "drug" because of its antiseptic properties (McTigue Pierce, 2005)...
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Celebrex faces challenges not from other competitors, but from challenges to its safety. Celebrex generates more than $3.3 billion for the company, and having the drug pulled from the market or restricted would have a significant effect on Pfizer's ability to compete. The company also faces challenges to its cholesterol-reducing drug Lipitor...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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