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| Topic: |
Business
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| Number of pages / Number of words: |
1 / 263 |
Essay's paper body
A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:
- Political
- Economic
- Social
- Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...
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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:
- Political
- Economic
- Social
- Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...
Essay fragment
General points of the essay
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