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Topic: Business
Number of pages / Number of words: 1 / 263
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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:

  • Political
  • Economic
  • Social
  • Technological

The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...


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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:

  • Political
  • Economic
  • Social
  • Technological

The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...


Essay fragment

General points of the essay

Compare and contrast the strategies of war planning and business planning. What internal (micro) and external (macro) environmental factors or forces are considered important for the success of planning in business and war? Describe and analyse the external environment of business. Describe the benefits and limitations of the models used to analyse the internal and external environment of the firm. External Factors Affecting The Enviromental Factors External and Internal Factors External/Internal Factors Internal And External Factors Macro-Economic Factors affecting Mutual funds in India PEST Anaylysis PEST framework for NOKIA What factors determine a firm’s financing choice? What is the 'PEST + D + N' framework? Describe and analyze the social, political, and economic effects of European contact with the Americas between 1450 and 1550 coca cola_micro macro factors Using PEST analysis in Singapore to look at how the Political, Economics, Social and Technology changes are impact the needs of Information Technology.

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