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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1270 |
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Since Thorr motorcycles were looking to capture a younger age group between 25-35 years of age, I focused on their preferences which were similar to that of the 36-45 year olds. The positioning strategy for Thorr was to provide financing options and to increase services. That alone would help attract younger consumers to the Thorr product...
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That alone would help attract younger consumers to the Thorr product. I recommended maintaining the price as it was but increasing the place in which Thorr motorcycles were distributed to dealers, distributors, and the internet. I also recommended Thorr promote itself more by sponsoring events such as Daytona, offer insurance and protection plans, offer free test rides, publicize through Hollywood films, and give away prizes...
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