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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 313 |
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At December 4th 2000, PepsiCo, Inc. announced the merger with the Quaker Oats company. With this merger, PepsiCo, Inc. have the access to Gatorade and control the sport drink market by 83,6%. Analysts estimated that PepsiCo would control 33 % of the U.S noncarbonated beverage market after the Gatorade acquisition, While Coca Cola only control 21 % of the market...
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At December 4th 2000, PepsiCo, Inc. announced the merger with the Quaker Oats company. With this merger, PepsiCo, Inc. have the access to Gatorade and control the sport drink market by 83,6%. Analysts estimated that PepsiCo would control 33 % of the U.S noncarbonated beverage market after the Gatorade acquisition, While Coca Cola only control 21 % of the market...
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General points of the essay
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PepsiCo market segmentation
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Pepsico Vs. Coca-Cola
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