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Topic: Business
Number of pages / Number of words: 2 / 445
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Palliser should manufacture the motion products in this market due to the possible savings of $130 per product and identity the most effective market distribution channels in order to better achieve its cost leadership strategy. However, before entering this market Palliser should conduct a thorough industry analysis in order to understand any potential barriers such as China’s laws and regulations, shipping, tax structure, and supply of infrastructure in order to prevent any future problems (as experienced in Mexico)...


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Palliser Furniture Ltd. is Canada’s second largest furniture company. They currently have production facilities in Canada, Mexico, and Indonesia. Due to increasing competitive pressures from Asia, Palliser Furniture must decide whether to expand into the Chinese market, and if so through which entry strategy?

External Analysis: (Industry) Porters 5 Forces/SWOT Analysis

  • -Opportunity: China’s total furniture output value was $20 billion and accounted for 10 per cent of world’s total furniture output value...

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