Buy custom P&G Japan
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 790 |
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In addition, the import duties of 35-40% meant that the SK-II line would have to be priced even higher than in existing markets, which was not likely to encourage sales.
The European market would also be difficult to tap into because although they were used to a multi-step cleansing process, there were many existing competitors in the market...
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They would also not be able to have the beauty counselors they were able to take advantage of in Japan, so many European consumers who were willing to try the product would not have access to the advise of the consultants so they were less likely to experience the desired results of the products. As discussed in the article "Culture and Organization," the European countries have different cultural values than most Asian countries, which could largely influence the types of stores and businesses that P&G can work with in order to gain entry to the European market...
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