Buy custom P&G Continuous Replenishment
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 540 |
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Procter & Gamble believed that even though this would make the relationships between its competitors and retailers more efficient, that they would ultimately win in the market by providing the best product to the consumer at the lowest cost through the channel. The only way Procter & Gamble could realize all the complete beneficial savings of the CRP vision was to push the whole industry to using it...
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The only way Procter & Gamble could realize all the complete beneficial savings of the CRP vision was to push the whole industry to using it. Without more retailers using the system, P&G would only see small increases in cost savings. But by having IBM offer CRP systems capabilities quickly, at low cost and with experienced personnel, it would allow retailers to interact with multiple vendors in a common format, creating a powerful standardization in the industry, and reducing the barriers to CRP adoption...
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General points of the essay
P&G Continuous Replenishment
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