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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2692 |
Essay's paper body
Earlier, hoardings, bus shelters, etc, were part of Outdoor Advertising, but today, they have become a part of the larger OOH Advertising. Things have changed. Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force to be reckoned with what’s poised to compete aggressively in the 21st century media fray...
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While many traditional media segments have struggled to remain competitive in a period of economic strife, the outdoor industry has remained relatively unscathed and solvent due in large part to the strength of local sales as both national and regional brands have shifted a significant portion of advertising spend to grassroots promotions...
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