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Topic: Business
Number of pages / Number of words: 8 / 2169
Essay's paper body

GE is working hard to create a company culture that is open, ethical and caring. This commitment is reflected by the title of the 2006 GE Citizenship report, “Solving BIG needs.” (2006)

In an open letter, penned by Jeffery R. Immelt, Chairman of the Board and CEO of GE, included in the GE 2006 Citizenship Report, Mr...


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Immelt states:

Making an impact on big problems takes two qualities. We must be a great company [,] with the capability, reach and resources to make a difference. But we must also be a good company [,] because true impact means defining success in ways that go well beyond the bottom line. (2006)

Jeffery Immelt continues by writing, “We believe a company must perform with integrity in its interactions with customers, employees, regulators and communities...


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