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Business
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Number of pages / Number of words: |
6 / 1501 |
Essay's paper body
(Kotler 66)
Figure 2: Ansoffâs product/market expansion grid
Existing products New Products
Existing Markets Market Penetration Product development
New markets Market Development Diversification
In this table, Ansoff provides a way of deciding how to achieve growth. It shows four areas for achieving growth: market development, new markets, new products and diversification...
Essay fragment
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(Kotler 66)
Figure 2: Ansoffâs product/market expansion grid
Existing products New Products
Existing Markets Market Penetration Product development
New markets Market Development Diversification
In this table, Ansoff provides a way of deciding how to achieve growth. It shows four areas for achieving growth: market development, new markets, new products and diversification...
Essay fragment
General points of the essay
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