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Essay's paper info
Topic: Business
Number of pages / Number of words: 13 / 3568
Essay's paper body

A few examples of companies which partake in premium pricing in the marketplace include Rolex and Bentley. People will buy a premium priced product because:

1. They believe the high price is an indication of good quality;

2. They believe it to be a sign of self worth - "They are worth it" - It authenticates their success and status - It is a signal to others that they are a member of an exclusive group;

3...


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They believe it to be a sign of self worth - "They are worth it" - It authenticates their success and status - It is a signal to others that they are a member of an exclusive group;

3. They require flawless performance in this application - The cost of product malfunction is too high to buy anything but the best - example : heart pacemaker...


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General points of the essay

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