Buy custom online shopping affecting hight street
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1076 |
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Demographics is the most popular basis for segmenting customer groups because of consumer needs, wants, and usage rates often closely reflect demographic variables.
When it comes to this variable under the clothing sector the market is different compared to others?
Sex is a strong segment in terms of goods that are specifically targeted towards males or females and again an obvious example is clothing...
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Here, fashion is a powerful element when purchasing, and a whole industry surrounds this criterion. This is because the UK clothing industry those clothes in such a way that both men and women know what to buy when they go out shopping.
Age is a good segmentation variable for such items as clothes where the fashion-conscious young are more susceptible to regular changes in style and older segments are perhaps more concerned with such factors as quality and comfort...
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