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Topic: Business
Number of pages / Number of words: 10 / 2627
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And, as more and more biotech companies enter the market, the fight to gain patient share will grow more intense.

Key european trends

Presumption:

? EU market integration, quicker launching new products into market

? Slower transition to “market driven” healthcare

? Growing HDP, low inflation

? Price influenced by regulation rules, generics and parallel sales

? Low advanced “consumable” approach to the healthcare

1...


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The principal reason for that are the limited number of cancer drugs that are off-patent, and combinations of other factors (e.g. difficulty in manufacturing) which constitute effective barriers to entry for generic companies with little experience in the cancer market.

In most countries the cytotoxic and hormonal treatment segments contain a significant proportion of off-patent drugs mainly due to increased use of older drugs in combination therapies and the fact that new drugs offered only incremental improvements in effectiveness...


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