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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1508 |
Essay's paper body
TIM offered two types of tariffs. The first, Eurofamily, charged a very high rate per minute
during peak hours, but very low rates during off-peak; there was also a monthly fee charge. The second targeted business customers, Europrofessional. It had a complicated structure with many different rates over five small periods and also charged a monthly fee...
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Up to this point TIM enjoyed a monopoly over the Italian telecommunications market; its distribution included a chain of stores with 20 TIM-owned shops, 150 Telecom Italia stores and 1,500 exclusive dealers all over Italy.
Market Research
An interview of more than 5,000 current and potential customers revealed that customers were very happy with Omnitel’s customer service...
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