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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1972 |
Essay's paper body
Sales reps are also less effective in large hospitals ? they spend over 140% more time selling the same machine at a large /urban hospital than at a small / rural hospital. Ohmeda only has 4.8% of the urban market (Exhibit 2). This indicates that they are focusing sales attention and time on the wrong market (rural hospitals)...
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This indicates that they are focusing sales attention and time on the wrong market (rural hospitals). It also indicates that more competition is present in the urban setting. Furthermore, the case indicates that competitors are targeting large teaching hospitals, while Ohmeda has made little attempt in that niche...
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