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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 355 |
Essay's paper body
Observation methods in general are appropriate to observe behaviors of customers directly rather than self reported behaviors. Therefore these methods are more reliable to identify customer needs.
The advantages of observation techniques reach from removing major causes of error in market research like memory loss, poor recall and perceptions affected by experiences after the original experience, over reducing errors of translation, to using samples of behavior instead of signs of behavior...
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Observation methods in general are appropriate to observe behaviors of customers directly rather than self reported behaviors. Therefore these methods are more reliable to identify customer needs.
The advantages of observation techniques reach from removing major causes of error in market research like memory loss, poor recall and perceptions affected by experiences after the original experience, over reducing errors of translation, to using samples of behavior instead of signs of behavior...
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