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Business
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| Number of pages / Number of words: |
2 / 559 |
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This has also allowed Nokia to achieve a 70% market share in India where it recently opened a factory in Chennai. Mr. Wood says Nokia is following the same blueprint in Africa, leveraging its modular organizational structure to quickly establish its sales network in the Nigerian market.
B. The strategy issues confronting Nokia resulting from digital convergence...
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The strategy issues confronting Nokia resulting from digital convergence. A cell phone that acts as a boarding pass, a credit card, a multi-media player, a checkbook registrar, a camera, and a key to your car. These are all the things that with technology advancing a cell phone will eventually be used for...
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General points of the essay
A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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