Buy custom Nokai: A Case Study of Expansion and Specialisation
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2486 |
Essay's paper body
The firm chose to diversify, consolidate and internationalize.
Diversification can be defined as a business technique for spreading risks by holding or operating in a range of products or in a range of activities which are subject to independent risk elements (White, 2004). Put simply, it means de-concentrating a firm’s sphere of business activities...
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Put simply, it means de-concentrating a firm’s sphere of business activities. Diversification can be classed into two types; conglomerate diversification and concentric. Conglomerate diversification involves branching out into other unrelated business while concentric diversification involves going into businesses which are related to the firm’s current business (Sharplin, 1985)...
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