Buy custom Nissan's recovery
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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4358 |
Essay's paper body
Renault has become a competitive company. But they had to solve another problem.
2/ Why did Renault need Nissan?
Renault was efficient in Europe, but every time the company tried to go across the oceans, it was a failure. For example, Renault bought the American car manufacturer AMC, but a few years later, Renault sold AMC back to Chrysler after spending a large amount of money...
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More recently, they have tried to merge with Volvo. It has been a failure too.
But, at the end of the 90's, many mergings occurred in the automobile industry : Daimler-Benz / Chrysler; Ford/Mazda, etc?Renault was too much a small company to be independent. They had to find a partner.
It was strategic for the French car manufacturer to find a partner in America of in Japan, because the European market was already well exploited by Renault...
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