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Buy custom Nintendo’s new strategic approach: a Wii case study

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Topic: Business
Number of pages / Number of words: 8 / 2026
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Wii is the only system that possesses a unique feature like the Wii-mote, with the ability to control videogame characters through motion and to react to the speed and force with which the player moves. The Wii-mote has helped create an extremely simple game system that can easily be played by all people of all ages...


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The Wii-mote has helped create an extremely simple game system that can easily be played by all people of all ages. Before the Wii-mote, videogame controllers consisted of small devices with even smaller, clustered buttons. In order to play the game well, players needed to first learn which buttons performed which tasks and then be able maneuver the controller and press the necessary buttons extremely quickly, which is not ideal for older audiences...


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