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Essay's paper info
Topic: Business
Number of pages / Number of words: 9 / 2467
Essay's paper body

In this competition, Nike has been in certain disadvantages with its specific weaknesses in products and prices, which are discussed clearly in PEST analysis as followed.

PEST analysis (Baker 2000):

Political and legal: Labor-related problems are resulted from Nike’s undisciplined legal framework and failure in monitoring governmental regulations...


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Reported by Supply Chain webpage (Supplychain 2008), Nike faced falsification of payroll records, hiring practices, entry of age in particular and lack of grievance system for workers. Among Nike’s Chinese workers, there were many cases in which the employees were underpaid and of underage. Wages at certain places did not follow the governmental regulation...


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