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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 696 |
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Some brand of Nikes are more expensive such as, Jordans, Air Force Ones, and Nike Shox; and certainly can be replaced by a pair of New Balance, but consumers are willing to pay more for brands that they judge to be superior in quality, style and reliability.
When the income of consumers increases they tend to buy more of their favorite good(s), likewise when the income decreases then they tend to but less...
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With changes in income, whether it decreases, increases, or stays the same, Nike has proven to stay ahead of the other competitors and earn more revenue.
Time has proven that Nike is a product that is not going anywhere. The lastest Nike Air Force Ones increasing from $65 to $75 in one season, has shown that consumers are loyal to the brand name and that over time they will continue to purchase Nike products...
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