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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1365
Essay's paper body

Nike’s image and supply chain faced many

challenges, and it was in the company’s best interest to quickly correct the matter. The

Internet has added a new element to the supply chain by allowing consumers to

customize their shoe purchases online. Furthermore, the product line expanded to include

apparel, equipment, and accessories...


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This allowed Nike to serve different markets and

the changing tastes of consumers while limiting the costs of liquidating their old

inventories for new ones. It also allows it to compete with faster-moving companies that

serve niche markets.

2

Boustani

Nike situated itself with traditional sports and athletes that appeal to an older

demographic...


Essay fragment

General points of the essay

Analysis of Marketing Plan of Nike and Michael Jordan Interest Rates: A Matter of Supply and Demand Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike Marketing Nike brand image Nike'S Marketing Nike's New Supply Chain Project Nike's value chain nike marketing analysis Supply Chain management - Nike & Adidas The Challenges of Supply Chain Profitability Why Nike Is Still One Of Succeffully Company Why is Nike the biggest training shoe company in the world Nike Company History Logistics and Supply Chain Company

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