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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3793 |
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Fortunately for Nike, the company chose to fight back with product innovations and persuasive marketing. The company's "Air" technology revitalized the company with the additional aid of successful advertising campaigns such as the 1987 "Revolution in Motion" spot for the new Air Max shoes and the "Air Jordan" commercials...
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When Nike unveiled its now-famous "Just Do It" campaign in 1988, just as Reebok developed the "Reeboks Let U.B.U" slogan, the company was on its way to a full recovery. By 1989, Nike had regained the market leader position in America as market share rose three points above Reebok to 25 percent that year...
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General points of the essay
Analysis of Marketing Plan of Nike and Michael Jordan
Caso Nike Marketing Ii
Marketing Audit ?V Nike, Inc.
Marketing approaches of Nike and Li-Ning
NIke Tactics and marketing function audit
Nike Inc.: Study of value chain functions and how they contribute to the success of Nike.
Nike Marketing Plan
Nike Marketing Stragety
Nike Marketing
Nike's Marketing
nike analysis
nike marketing analysis
Why Nike Is Still One Of Succeffully Company
Why is Nike the biggest training shoe company in the world
Nike Company History
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