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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1238 |
Essay's paper body
It was at its highest point in 1997 and next highest in 1999.
Revenue
The Chicago Bulls had won their second National Basketball Association championship in 1997. Michael Jordan was the best basketball player at the time and everyone wanted to "be like Mike". Jordan was under a contract with Nike for his Air Jordan sneakers...
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This was great for Nike, because it allowed the company to capitalize off of Jordan's success. Nike's revenue for 1997 was $9,186.5 million. This was an increase of nearly 3 billion dollars from 1996. The Chicago Bulls had completed a three ? peat in 1998. Michael Jordan was still under a contract with Nike and the company was able to capitalize again with the revenue increasing by $400 million to $9, 553...
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