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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2902 |
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Some of the collections included Air Force, Flight, Air Raid, Challenge Court and Air MAX. “Each collection had its own design, pricing, promotion and advertising strategy, but was connected with the Nike brand and it’s values†(www.ciaadvertising.org/nikeprinciples, 25/10/2007).
Previously the brand was divided into three segments; footwear, apparel and equipment (O’Leary, 19/3/2007)...
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However this was re-organised and the sub-brands are now Nike Performance; for athletes and aspirational customers; Nike Active for “gym to street†and Nike Fusion, high tech fabrics with “aggressive styling†(www.nike.com, 25/10/2007). Nike ID allows the consumer to get involved in the design process themselves by choosing colours, style and details for your own trainers that are then sent to your door...
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