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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1714
Essay's paper body

In endorsement and sponsorship, Nike just selected top-athletes that match with Nike attributes. For example, in 1990s Nike did drop many low profile endorsers and sponsorships.

Another example is the time when Nike entered Europe market. Because Nike distributors controlled advertising in their local markets, each continued to develop their own interpretation of the Nike brand and identity...


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Because Nike distributors controlled advertising in their local markets, each continued to develop their own interpretation of the Nike brand and identity. When Nike was soon aware of this problem, the company has decided to take greater control of advertising and products strategies in order to keep consistency and coherence for the brand...


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